• 30 JUL 14
    • 0

    Lessons not learned: UK govt. and industry to mount massive spin campaign to promote smart grids

    Contrary to the claim below that the British energy industry has “learned from mistakes in the USA and Australia” just the opposite is true. What about the many reports on health effects coming from Australia and the U.S.? Absolutely nothing is mentioned below. Its all about “lifestyle changes” with part of the spin using cartoon characters Gaz and Leccy spreading the supposed benefits of smart meters. Perhaps appropriately like to the cartoon character Joe Camel featured in those old cigarette commercials.

    Wouldn’t it be nice if the money was instead spent on investigating those health effects? A bit like believing in the Easter Bunny…..

    I recommend visiting the link mentioned at the end of the below article.



    From Smart Grid Australia

    UK Energy industry unveils £85m plan to tout smart meter benefits

    Having learned from mistakes in the USA and Australia, the British energy industry has joined forces for a nationwide campaign that seeks to rally support for smart meters by touting the devices as a platform for future lifestyle changes in households. Cartoon versions of gas and electricity (Gaz and Leccy) will star in ads nationwide later this month.

    Smart Energy GB, an organisation set up by the Government and funded by energy companies, has just launched the first phase of the £85 seven-year marketing plan. It was first revealed in March and the campaign will play a key role in the Government”s £11bn plan to install the devices in every home by 2020.

    Smart Energy GB brand identity has been formed to embody the push, highlighting how the devices can transform the relationship between UK consumers and energy companies. Print and TV ads will speak to the concerns of many homeowners by showing how smart meters control boisterous, Tom and Jerry-esque cartoon versions of gas and electricity, dubbed Gaz and Leccy respectively. A coolly delivered voiceover urging people to ask their energy provider for more details will offset the chaos caused by the duo. See article.

    Internet of Things (IoT) “” smart home nexus

    The internet-of-things (IoT) and smart home nexus are driving tech-titans such as Microsoft, Google, and Apple into the emerging home automation sector. These conglomerates bring a strong brand, a large customer base, and marketing muscle into a sector on the cusp of rapid adoption.

    In this brief report, we analyse the convergence of the connected home, the smart grid, mobile energy management, and energy efficiency. Combined, these technologies form the IoT “” Smart Home Nexus.

    Key Findings

    As of May 2014, U.S. households had 610 million internet connected devices. By the end of 2014 and 2015, this figure is projected to increase from 650 million to 748 million

    As of May 2014, a total of 100 million U.S. adults use some type of personal cloud service. By the end of 2014 and 2015, this figure is projected to increase from 110 million to 138 million.

    From 2014 to 2015, consumers are projected to spend $5.2 billion and $6.3 billion, respectively, on energy efficient products and services

    From 2014 to 2015, consumers are projected to spend $4.7 billion and $6.0 billion, respectively, on smart home systems, devices, and software.

    Free report here

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